From Leads to Qualified Leads: +102% Conversions με Μείωση CPA
Omnicliq
Σε aggregator ρεύματος, σε αγορά όπου το CPC ανέβηκε +24% YoY, ο στόχος ήταν +50% conversions με αναλογική αύξηση spend και σταθερό CPA. Μέσω closed-loop στρατηγικής που σύνδεσε CRM-feed Smart Bidding, account restructure σε high-competitive clusters, A/B testing landing pages, DKI + image extensions trends, granular PMax και επέκταση σε Bing, επιτεύχθηκε +102% conversions (204% του στόχου) με CPA -0.5%, qualification rate από 48% σε 65% και Search Impression Share από 26% σε 35% (+33%), φτάνοντας στη 2η θέση της κατηγορίας.
Driving Growth at Scale: Betano Germany’s AI-Led Paid Search Strategy
KINESSO
Betano Germany faced a unique market challenge: driving significant growth during a year without major international tournaments. To overcome this strategic obstacle in collaboration with the Kaizen Gaming/Betano team we implemented a bold, data-driven Search strategy centered on maximizing Google’s advanced AI capabilities, particularly Smart Bidding and Broad Match optimization at scale. Simultaneously, Betano strategically shifted marketing focus toward tournaments, including the Champions League, while accelerating expansion of its high-margin Casino-product. The results proved exceptional: from January-May 2025, Betano delivered 83% more registrations than the prior year while increasing marketing investment by 47%, showcasing remarkable registration growth despite market constraints.
Search & Discover Awards 2026 | 2.2 Best Paid Search Strategy
TP Greece
TP Greece transformed Paid Search into a high-impact recruitment engine. Using full-funnel campaigns and data-driven optimizations, we captured high-intent candidates across multiple markets & languages with top performers Greek, English, French, German.
Highlights:
• 27K+ applications & ~1,011 hires (Jan 2025 – Mar 2026), +34% applications, +64% hires vs 2024
• Peak CPA below €20, with an average of ~€21 despite market fluctuations
• Branded impression share ~50%, ensuring visibility
• Scalable and stable monthly performance through seasonality & competition
This strategy proves TP Greece deserves the Best Paid Search Strategy award: a full-funnel, data-driven approach delivering scalable, high-impact results.
Scaling Revenue through Advanced Google Ads Strategy
Omnicliq
Υλοποιήθηκε μια advanced Google Ads στρατηγική για το Pakketo, συνδυάζοντας Performance Max, Search και Discovery campaigns με custom automation μέσω Python scripts. Σε περιβάλλον αυξημένου CPC (+17.25%), το brand πέτυχε +52.1% αύξηση online revenue (vs στόχου +18%) και ταυτόχρονα μείωσε το Channel Spend % κατά 9%. Μέσα από δυναμική product segmentation και real-time optimization, επιτεύχθηκε +101.28% αύξηση conversion rate και -10.42% μείωση CPA στην κύρια πωλησιακή Performance Max καμπάνια. Η στρατηγική απέδειξε ότι η αξιοποίηση automation και data-driven decision making μπορεί να οδηγήσει σε ταυτόχρονη επίτευξη growth και efficiency.