KINESSO | The Newtons Laboratory

IKEA Greece unified its organic and paid search strategy into a single integrated framework, combining AI Essentials with advanced data science. By orchestrating Google Search, Google Shopping, Performance Max, and Demand-Gen across multiple placements into one cohesive ecosystem, ΙΚΕΑ achieved exceptional results. Organic traffic surged +16%, while paid search revenue exploded by +69%, with non-branded campaigns delivering a remarkable +268% revenue increase. The strategy captured both branded and non-branded demand across Google’s ecosystem, enabling efficient budget allocation and maximizing visibility at every stage of the customer journey.