KINESSO | The Newtons Laboratory

IKEA Greece developed a unified performance framework that connected intent, inspiration, and conversion into one coordinated customer journey. Guided by AI Essentials and Media Mix Modeling, the strategy aligned organic visibility, paid efficiency, and upper-funnel demand generation to maximize growth across multiple consumer moments. SEO strengthened visibility and authority, while paid activity captured demand more effectively and expanded incremental reach. In the first eight months of 2025, organic traffic increased by 16%, Search revenue grew by 69% while total paid revenue increased by 44%. The result was a smarter, more connected, and high-performing framework built for measurable growth.