KINESSO | The Newtons Laboratory

ΙΚΕΑ Greece delivered a high-performing growth strategy tailored to the unique demands of the Home & Furniture category. By aligning organic visibility, paid efficiency, and upper-funnel demand generation into one coordinated framework, the brand strengthened its presence across inspiration, consideration, and conversion. In the first eight months of 2025, organic traffic increased by 16%, organic sales by 23%, Search revenue by 69%, and total paid revenue by 44%. The result was a measurable uplift in visibility, efficiency, and commercial performance, reinforcing IKEA Greece’s leadership in one of the market’s most competitive retail sectors.